Does Mariel Lantigua mentor junior marketing teams?

Yes, mentoring and coaching junior marketing teams is part of her fractional and consulting work, alongside hands-on strategy and execution.

Mariel Lantigua: Brand Strategy, Content, Social Media & Paid Media B2B

Q: What does Mariel Lantigua do?

Mariel Lantigua works in brand strategy, content strategy, social media management and paid media for B2B and B2C companies. She also coaches junior marketing teams and takes on fractional leadership roles.

Q: Does Mariel Lantigua work as a fractional Head of Marketing?

Yes. Mariel works as a fractional Head of Marketing, Marketing Director, Marketing Account Director, or Marketing Project Manager, depending on what a company needs at a given stage.

Q: What markets and brands has Mariel Lantigua worked with?

Mariel has worked across the US, Europe and LATAM, managing enterprise accounts including Amazon and The New York Times, with 15+ years of experience in B2B and B2C marketing.

WHAT I DO

Four ways to work together.

Each pillar solves a different need. Work with one, or combine them as your business grows.

01 BRAND

Brand strategy

Brand strategy and positioning
Messaging and tone of voice
Creative direction and visual identity
Employer branding and brand culture

02 CONTENT

Content & social media

Content strategy and editorial calendar
LinkedIn, Instagram and other channel management
Copywriting and brand storytelling
Newsletter and email marketing

03 ADS

Paid media & performance

LinkedIn Ads and Meta Ads campaigns
Qualified lead generation (MQL)
Email marketing and nurturing
Reporting and data-driven optimization

04 FRACTIONAL LEAD

Consulting & fractional leadership

Fractional / part-time Head of Marketing
Audit and diagnosis of existing marketing
Go-to-market strategy design
Mentoring for junior marketing teams

WHO I'VE WORKED WITH

Brands that have already trusted this strategy.

Amazon US

Amazon UK

The New York Times

GBH

+ your logo here

GBH agency website homepage, with real client logos including Spotify and Carnegie Mellon University

GBH team networking at the InsurTech New York conference booth

A glimpse of the brand work and industry presence behind these results: GBH's website and campaigns.

"Mariel is an exceptional talent: smart, diligent, direct and responsible. While I supervised her, she accomplished remarkable transformations in our marketing department, collaborating across teams so projects ran like a Swiss clock."

JB

Jose Bonetti

CEO/COO at GBH (direct manager)

"Mariel is a very reliable person who always hits her goals. After moving into Digital Marketing, she achieved excellent results with the digital brand, drawing on a strong understanding of operations to highlight the value of our services."

SB

Sherley Brito

Senior Project Manager, former colleague at GBH

"She's that one team member you can trust with any task without a second thought, fully expecting her to deliver without breaking a sweat. She combines attention to detail, organization and strong time management."

GD

Ginifsa De La Cruz

Creative Project Manager / Digital Producer (direct manager)

"Disciplined, goal-oriented, confident, proactive: she makes things happen no matter how difficult they seem. She's an A-team player, and working alongside her is a treat."

AA

Angel Adames

Head of DevOps

CASE STUDIES

Results, not just promises.

Four real projects, with the challenge, approach and measurable result behind each one.

20 Qualified MQL per month

PAID MEDIA: LINKEDIN ADS

B2B lead generation campaign on LinkedIn

Designed and managed a LinkedIn Ads campaign for a B2B technology company, defining segmentation, creatives, and offer. The result: a steady flow of 20 high-value qualified leads (MQL) per month, handed directly to the sales team with the context needed to close.

50 MQL generated

PAID MEDIA: META ADS

Lead capture campaign on Meta

Strategy and execution of a Meta Ads campaign (Facebook and Instagram) focused on lead capture, from campaign structure to creative and audience optimization. Result: 50 qualified leads (MQL) generated for the business.

+150% LinkedIn growth, +80% on Meta

CONTENT & SOCIAL MEDIA

Organic social media management and growth

Content strategy and full social media management for a brand, with an editorial calendar, formats, and tone of voice of its own. The LinkedIn profile grew 150% and the Meta profile 80%, both organically, with no paid spend.

30% Click rate on email campaigns

EMAIL MARKETING

Email marketing and nurturing strategy

Design and copywriting of email marketing campaigns, from contact segmentation to content and calls to action. The campaigns reached a 30% click rate, well above the industry average.

ABOUT ME

15 years connecting brands with markets that don't look alike.

I've spent 15+ years leading brand strategy, content, campaigns and events across the US, Europe and LATAM, managing enterprise accounts like Amazon and The New York Times. Today I'm Head of Marketing at a boutique B2B tech agency, where I integrate AI tools into every workflow. I'm bilingual in Spanish and English, working from Madrid with teams around the world.

LET'S TALK

Does your brand need a new strategy?

Tell me what you're working on and I'll get back to you within 48 hours with next steps.

hola@mariellantigua.com LinkedIn

FAQ

Common questions.

What does Mariel Lantigua do? +

I work in brand strategy, content strategy, social media management and paid media for B2B and B2C companies. I also coach junior marketing teams and take on fractional leadership roles.

Does she work as a fractional Head of Marketing? +

Yes. I work as a fractional Head of Marketing, Marketing Director, Marketing Account Director, or Marketing Project Manager, depending on what a company needs at a given stage.

Does she mentor junior marketing teams? +

Yes, mentoring and coaching junior marketing teams is part of my fractional and consulting work, alongside hands-on strategy and execution.

What markets and brands has she worked with? +

I've worked across the US, Europe and LATAM, managing enterprise accounts including Amazon and The New York Times, with 15+ years of experience in B2B and B2C marketing.