AI doesn't replace marketing judgment. It changes what you spend judgment on.
There's a lot of noise about AI in marketing. After using it daily as Head of Marketing at a B2B tech company, here's what I've actually learned about where it helps and where it doesn't.
Read the full articleWhat Spain's 2026 World Cup win teaches us about brand equity (and why most brands will waste it in 6 months)
Spain is world champion. In 90 minutes plus extra time, the country achieved what no advertising budget can buy: concentrated global attention with a positive emotional premium. The question is what happens next.
Read the full articleThe first day there was nothing
When there's no KPIs, no process, no workflow, no training plan - just a blank page. Most people call that chaos. Here's what I've learned about why the sequence matters more than the speed, and what "building the foundation" actually looks like across three different organizations.
Read the full articleWhy leadership keeps killing your branding proposal (and how to defend it)
Every marketing leader has been in that meeting. You walk in with a brand strategy you know is right. And someone asks one question that stops the whole thing cold. Brand and pipeline were never in conflict. They just needed someone willing to build the bridge.
Read the full articleThe anatomy of an executive event that does not feel like a cold sell
Most executive events fail for the same reason. Someone books a venue, invites a list of titles instead of people, and calls it relationship building. Here is what separates an event that generates pipeline from one that just generates a nice afternoon.
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